Why Isn ' t Everyone Doing this Already ?

As this paper has described, methods are available for addressing all of the reasons organizations choose the wrong projects, including quantitative methods for identifying projects on the efficient frontier. Some organizations that regularly make high-stakes, project-selection decisions (e.g. some financial institutions, oil and gas exploration companies, pharmaceutical companies, some high-tech companies, the military and some other government agencies) are already using sophisticated versions of these methods. But, most organizations are not. A fair question is, "If what you’ve described is so great, why isn't everybody already doing it?"